It’s Never Too Late to Integrate with Ezra Crawford

In this episode, Ezra Crawford tells us how best to drive the lateral integration process and gives us ways to double back and save an integration when things go awry.  

Ezra’s favorite professional development recommendation:

Crucial Conversations Tools for Talking When Stakes Are High by Kerry Patterson, Al Switzler, Joseph Grenny, and Ron McMillan

Embrace Your Authentic Self with Roy Sexton

MOVE OVER Alex P. Keaton and young Sheldon T. Cooper, Roy Sexton is here. In this episode, Jessica and Vanessa talk with legal marketer, thought leader, community leader, published author, actor and singer Roy Sexton on personal branding, standing out on social media, and thriving through authenticity. 

Roy’s recommended thought leadership resources, interesting finds, and favorites:

• The World is Flat by Thomas Friedman
• Watchmen by Alan Moore and Dave Gibbons (and the HBO sequel TV series)
• Slapstick or Lonesome No More! by Kurt Vonnegut
• Dante’s Inferno by Dante Alighieri
• The Misanthrope by Moliere
• Long Day’s Journey Into Night by Eugene O’Neill
• Sunday in the Park with George by Stephen Sondheim and James Lapine
• Jay Harrington’s blog called “Simply Stated”
• Pretty much anything Nancy Myrland publishes (written, video)
• Roy’s mother’s writing which includes two books and multiple columns
• “I Didn’t Have My Glasses On”

Josie Morgan on Balancing Career, Family, and Community

In this episode, legal marketer and law firm administrator Josie Morgan opens up about the raw and rewarding realities of juggling a thriving career, social relationships, a growing family, and meaningful volunteer opportunities. She also shares how strong friendships can open doors for professional growth.

Big Data IS Sexy with Jen Dezso

In this episode, filled with great takeaways, Jen Dezso of Acritas gives us everything you need to know about collecting and using big data to navigate short-term trends and maintain long-term marketing and business development strategies for your firm.

COVID SCHMOVID with Morgan Horvitz

In this episode, Morgan Horvitz talks about taking on a new chief role in the midst of the COVID craziness and shares some creative ways to stay connected with your team and your attorneys.

Confronting Imposter Syndrome with Rich Bracken

Legal marketers are not immune from the pestilence of imposter syndrome. In this episode, Jessica and Vanessa talk with Marketing & Business Development Director, speaker, author, and host of the ENRICH YOUR SOUL podcast, Rich Bracken. Listen as we learn to identify, acknowledge, manage, and eradicate feelings of intellectual fraudulence. 

Marketing, Operations & Beyond with Michelle Friends

Michelle Friends, Executive Director at Fairfield and Woods, talks about transitioning from marketing and biz dev to operations, including the challenges and rewards. She also shakes her crystal ball and shares her thoughts about what a post-COVID world might look like.

Taking the Interview Virtual with Jennifer Johnson

Jennifer Johnson, CEO and Founder of Calibrate Legal, gives expert tips on nailing that virtual job interview and becoming a Revenue Enabler™. Jen also makes some predictions on how COVID will impact the future of the legal marketing profession.

Growing your Leadership Capacity and Keeping it Real with Amy Verhulst

Amy Verhulst, solo marketer and 2020 LMASW Region President, talks about how she tackles her voluminous task list and has increased her leadership capacity. Amy also shares practical tips for juggling career goals, volunteer roles, parenting duties, online schooling, and all the other things.

Thriving at the Intersection of BD and PR with Dave Poston

Public relations expert, Dave Poston, provides communications advice for the next phases of COVID-19 and shares how to effectively marry PR and business development strategies to raise your firm’s profile and even engage new clients..

Creating Community and Building Resilience with Heather Morse

Trying to survive a pandemic while working from home is challenging. Listen as seasoned legal marketer, author, and Legal Marketers Extraordinaire co-founder, Heather Morse, talks with Jessica and Vanessa about creating community and building resilience.

Here’s to Your Health: Tackling Triage Triggers with Lynn Foley

Lynn Foley, CEO and co-founder of fSquared marketing, discusses the results of her company’s recent survey on the health and wellness of legal marketers. A former legal marketer, Lynn not only sheds light on this very important topic, she also gives practical tips on how to take back your health.

Keep Calm and Market On with Jill Huse

Jill Huse, co-founder of Society 54 and LMA board president, provides sound advice on working remotely and adding value during these uncertain times. BD efforts can (and should) continue during a global pandemic. Jill also provides more insight on the postponed LMA Annual Conference and gives a preview about this week’s LMA Coronavirus Crisis Communications webinar. 

• Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.  by Brené Brown
• Becoming  by Michelle Obama

Creating space for client experience with Brenda Plowman

Vanessa and Jessica sit down with Brenda Plowman, CMO of Fasken, to talk about how to plan and execute a client experience program. She takes us through her firm’s recent rebrand and breaks down how crucial client experience is to the future success of a firm. Brenda also shares her approach to having balance in her life, finding joy, and creating space for creativity.

Rock that New Job Without Rocking the Boat with Carman Akins

Carman Jackson Akins talks with Jessica and Vanessa about how to take control of your own career trajectory and advocate for yourself in the workplace. Whether you are interviewing for a new job or have been at your position for 5 years, Carman’s sage advice is insightful.

Part 2: Say Yes to the Things You Don’t Think You Can Do with Jen Bankston

In Part 2 of Vanessa and Jessica’s interview of Jen Bankston, President of Bankston Marketing Solutions, Jen talks about taking control of your own professional development, weighing the pros and cons of relocating for job opportunities, and moving out of your comfort zone.

Jen’s Book Recommendations on Career Development:

• Call an Audible: Let My Pivot from Harvard Law to NFL Coach Inspire Your Transition by Daron Roberts
• The Defining Decade: Why Your Twenties Matter–And How to Make the Most of Them Now  by Meg Jay
  
• Start with Why: How Great Leaders Inspire Everyone to Take Action  by Simon Sinek
  
• Essentialism: The Disciplined Pursuit of Less  by Greg McKeown
  
• Joy at Work  by Dennis W. Bakke

Part 1: Say Yes to the Things You Don’t Think You Can Do with Jen Bankston

In this episode Vanessa and Jessica sit down with Jen Bankston, President of Bankston Marketing Solutions about her journey to legal marketing and the advice she received along the way to own her personal and professional development.

Jen’s Book Recommendations on Career Development:

• Call an Audible: Let My Pivot from Harvard Law to NFL Coach Inspire Your Transition by Daron Roberts
• The Defining Decade: Why Your Twenties Matter–And How to Make the Most of Them Now  by Meg Jay
  
• Start with Why: How Great Leaders Inspire Everyone to Take Action  by Simon Sinek
  
• Essentialism: The Disciplined Pursuit of Less  by Greg McKeown
  
• Joy at Work  by Dennis W. Bakke