Season 1 Episodes

Season 1 – Episode Notes

S1 - E18 - Michael Blachly

Building Your Business Case with Michael Blachly

Having gone from a solo marketer to being the CMO of a 150-lawyer firm leading a team of five, Michael Blachly shares with us how he built a dynamic marketing team to support the growth of his firm. 

Michael’s book recommendation: 

We also recommend checking out to view Michael’s inspiring photography.


S1 - E17 - Ezra Crawford

It’s Never Too Late to Integrate with Ezra Crawford

In this episode, Ezra Crawford tells us how best to drive the lateral integration process and gives us ways to double back and save an integration when things go awry.  

Ezra’s favorite professional development recommendation:

Crucial Conversations Tools for Talking When Stakes Are High by Kerry Patterson, Al Switzler, Joseph Grenny, and Ron McMillan


S1 - E16 - Roy Sexton

Embrace Your Authentic Self with Roy Sexton

MOVE OVER Alex P. Keaton and young Sheldon T. Cooper, Roy Sexton is here. In this episode, Jessica and Vanessa talk with legal marketer, thought leader, community leader, published author, actor and singer Roy Sexton on personal branding, standing out on social media, and thriving through authenticity. 

Roy’s recommended thought leadership resources, interesting finds, and favorites:


S1 - E15 - Josie Morgan

Josie Morgan on Balancing Career, Family, and Community

In this episode, legal marketer and law firm administrator Josie Morgan opens up about the raw and rewarding realities of juggling a thriving career, social relationships, a growing family, and meaningful volunteer opportunities. She also shares how strong friendships can open doors for professional growth.


S1 - E14 - Jen Dezso

Big Data IS Sexy with Jen Dezso

In this episode, filled with great takeaways, Jen Dezso of Acritas gives us everything you need to know about collecting and using big data to navigate short-term trends and maintain long-term marketing and business development strategies for your firm.

S1 - E13 - Morgan Horvitz

COVID SCHMOVID with Morgan Horvitz

In this episode, Morgan Horvitz talks about taking on a new chief role in the midst of the COVID craziness and shares some creative ways to stay connected with your team and your attorneys.

Morgan’s recommended thought leadership resources:

S1 - E12 - Rich Bracken

Confronting Imposter Syndrome with Rich Bracken

Legal marketers are not immune from the pestilence of imposter syndrome. In this episode, Jessica and Vanessa talk with Marketing & Business Development Director, speaker, author, and host of the ENRICH YOUR SOUL podcast, Rich Bracken. Listen as we learn to identify, acknowledge, manage, and eradicate feelings of intellectual fraudulence. 

Rich’s recommended thought leadership resources:

“5 Types of Imposter Syndrome and How to Stop Them, by Melody J. Wilding, The Muse

The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz

Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

The Power of Moments by Chip Heath and Dan Heath

Listen to these Motivational Playlists on Spotify found on Rich Bracken’s Channel

Rich’s Best Productivity Playlist: House Focus

Follow Samantha McKenna on LinkedIn

Follow Adrian Lurssen on LinkedIn 

Follow Rich Bracken on LinkedIn

S1 - E11 - Michelle Friends

Marketing, Operations & Beyond with Michelle Friends

Michelle Friends, Executive Director at Fairfield and Woods, talks about transitioning from marketing and biz dev to operations, including the challenges and rewards. She also shakes her crystal ball and shares her thoughts about what a post-COVID world might look like.

Michelle’s recommended thought leadership resources:

S1 - E10 - Jennifer Johnson

Taking the Interview Virtual with Jennifer Johnson

Jennifer Johnson, CEO and Founder of Calibrate Legal, gives expert tips on nailing that virtual job interview and becoming a Revenue Enabler™. Jen also makes some predictions on how COVID will impact the future of the legal marketing profession.

Jen’s recommended thought leadership resources:

S1 - E9 - Amy Verhulst

Growing your Leadership Capacity and Keeping it Real with Amy Verhulst

Amy Verhulst, solo marketer and 2020 LMASW Region President, talks about how she tackles her voluminous task list and has increased her leadership capacity. Amy also shares practical tips for juggling career goals, volunteer roles, parenting duties, online schooling, and all the other things.

Amy Verhulst’s thought leadership recommendations on career development and increasing your leadership capacity:

S1 - E8 - Dave Poston

Thriving at the Intersection of BD and PR with Dave Poston

Public relations expert, Dave Poston, provides communications advice for the next phases of COVID-19 and shares how to effectively marry PR and business development strategies to raise your firm’s profile and even engage new clients..

Dave’s thought leadership recommendations on leadership and life:

S1 - E7 - Heather Morse

Creating Community and Building Resilience with Heather Morse

Trying to survive a pandemic while working from home is challenging. Listen as seasoned legal marketer, author, and Legal Marketers Extraordinaire co-founder, Heather Morse, talks with Jessica and Vanessa about creating community and building resilience.

Heather’s thought leadership recommendations on building resilience and leadership:

S1 - E6 - Lynn Foley

Here’s to Your Health: Tackling Triage Triggers with Lynn Foley

Lynn Foley, CEO and co-founder of fSquared marketing, discusses the results of her company’s recent survey on the health and wellness of legal marketers. A former legal marketer, Lynn not only sheds light on this very important topic, she also gives practical tips on how to take back your health.

S1 - E5 - Jill Huse

Keep Calm and Market On with Jill Huse

Jill Huse, co-founder of Society 54 and LMA board president, provides sound advice on working remotely and adding value during these uncertain times. BD efforts can (and should) continue during a global pandemic. Jill also provides more insight on the postponed LMA Annual Conference and gives a preview about this week’s LMA Coronavirus Crisis Communications webinar. 

Jill’s book recommendations:  
S1 - E4 - Brenda Plowman

Creating space for client experience with Brenda Plowman

Vanessa and Jessica sit down with Brenda Plowman, CMO of Fasken, to talk about how to plan and execute a client experience program. She takes us through her firm’s recent rebrand and breaks down how crucial client experience is to the future success of a firm. Brenda also shares her approach to having balance in her life, finding joy, and creating space for creativity.

Brenda’s book recommendations:  
S1 - E3 - Carman Akins

Rock that New Job Without Rocking the Boat with Carman Akins

Carman Jackson Akins talks with Jessica and Vanessa about how to take control of your own career trajectory and advocate for yourself in the workplace. Whether you are interviewing for a new job or have been at your position for 5 years, Carman’s sage advice is insightful.

Carman’s book recommendations on taking control of your career trajectory:  

    S1 - E2 - Jen Bankston Part 2

    Part 2: Say Yes to the Things You Don’t Think You Can Do with Jen Bankston

    In Part 2 of Vanessa and Jessica’s interview of Jen Bankston, President of Bankston Marketing Solutions, Jen talks about taking control of your own professional development, weighing the pros and cons of relocating for job opportunities, and moving out of your comfort zone.

    Jen’s Book Recommendations on Career Development:

    S1 - E1 - Jen Bankston Part 1

    Part 1: Say Yes to the Things You Don’t Think You Can Do with Jen Bankston

    In this episode Vanessa and Jessica sit down with Jen Bankston, President of Bankston Marketing Solutions about her journey to legal marketing and the advice she received along the way to own her personal and professional development.

    Jen’s Book Recommendations on Career Development:

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