Season 2 Episodes

Season 2 – Episode Notes

S2 – E14 – Andy Laver

The Making of a Marketer with Andy Laver

In this episode Vanessa and Jessica chat with Andy Laver, Business Development and Marketing Executive at Buchanan Ingersoll & Rooney, Member of the LMA International Board of Directors, and co-host of Legal Marketing Coffee Talk.  Andy talks about how he got into legal marketing, working on LMCT, and his newfound passion for running!

S2 – E13 – Adam Severson

The Art of Leadership with Adam Severson

Jessica and Vanessa check in with Adam Severson, CMO of Baker Donelson, on leading teams, budgeting and the business of law. We love his “work hard/play hard” attitude and zeal for life. We also learn about Adam’s love for wine and how “Napa” rescued him. 

S2 – E12 – Cecilia Linton

Making Lemonade Out of Lemons with Cecilia Linton

In this episode, Cecilia Linton talks to Jessica and Vanessa about her journey into business development coaching and consulting after being laid off right as the pandemic began. Cecilia opens up about taking a first chair position for the wrong reasons and how she realigned her priorities while evaluating her next move. She also shares her exciting roles working with both Society 54 and Diversity Lab.

Cecilia highly recommends listening to Marketplace hosted by NPR.

S2 – E11 – Jenna Schiappacasse

Striving for Excellence with Jenna Schiappacasse

In this episode, Jenna reminds us that what you got you here, won’t get you there. Learn how she honed her leadership style over time and landed her ideal next role after being at the same firm for more than 14 years. We also learn more about the LSSO organization’s mission. 

Check out these resources and recommendation made by Jenna Schiappacasse:

S2 – E10 – Kelly MacKinnon

Catching Up with Kelly MacKinnon 

LMA 2021 President Kelly MacKinnon sits down with Vanessa and Jessica in this fun-filled episode to talk sports, leadership and all things LMA Annual Conference.  

Join Kelly for Rise, Refocus, Reconnect at the LMA Annual Conference on October 22 – 24, 2021 at The Diplomat in Hollywood, Florida.

To register, visit https://lma21.legalmarketing.org/.

S2 – E9 – Jessica Aries

Thriving Through Change with Jessica Aries

This episode is loaded, L-O-A-D-E-D, with tactical advice from entrepreneur and digital marketing expert Jessica Aries. A curious learner, Jessica shares how she leverages personal branding, embraces social media, promotes learning and living with technology, champions diversity, equity and inclusion and staunchly advocates for herself.

Check out these resources and thought leadership recommendations made by Jessica:

 

S2 – E8 – Vanessa Petrea & LMASW Virtual Conference

A Look Back: Creating the LMASW Virtual Conference

Listen as Jessica interviews Vanessa about the planning and execution of the LMA Southwest Region’s first completely virtual conference. Vanessa discusses the challenges and triumphs of planning a completely virtual conference and drops a few tips and tricks too. Don’t forget to check out the conference playlist too. 

 

S2 – E7 – Amber Vincent

Generational Leadership: We’re More Alike Than We Think with Amber Vincent

Legal marketer and President of Alyn-Weiss and Associates Amber Vincent shares her experiences working with multigenerational leaders and sheds light on how we’re more alike than you might think.  

 

S2 – E6 – Annie Scranton

I Wanna be on TV with Annie Scranton

Powerhouse publicist and PR expert Annie Scranton gives us tips for landing TV interviews and leveraging media opportunities. She also shares insider stories from her days as a TV producer.

Check out these resources and recommendations made by Annie Scranton:

 

S2 - E5 - Gina Rubel

One Year into COVID with Gina Rubel

Entrepreneur, PR extraordinaire and fellow podcaster, Gina Rubel, shares her vision for the future, including opportunities and new realities. She also provides practical advice for launching a podcast.

Check out these resources and recommendations made by Gina Rubel:

 

S2 - E4 - Elizabeth Brick

Standing Out in a Satellite Office with Elizabeth Brick

In-house legal marketer and self-professed data geek Elizabeth Brick shares insightful truths about making your mark working out of a satellite office, and she gives three solid tips for setting yourself up for career success.

Check out these recommendations made by Elizabeth Brick:

 

S2 - E3 - David Ackert

Coaching Through the Conundrum with David Ackert

What does psychology, ballet and BD have in common? A lot more than you might think. In this episode, Vanessa and Jessica talk with business development coach and techprenuer David Ackert of Ackert Inc. about coaching lawyers through business development strategies and how legal marketers can help prepare their attorneys for success.

David’s recommended thought leadership resources:

Connect with David on LinkedIn at https://www.linkedin.com/in/davidackert

S2 - E2 - Liz Tran

Life After Legal with Liz Tran

In this episode, Vanessa and Jessica talk with Liz Tran about her time as a legal marketer and life after legal, working in marketing roles for accounting and technology companies. We also get into her life as a reality TV star!

Resources:

American Marketing Association, https://www.ama.org/
Cvent, https://www.cvent.com/
Marketo, http://www.marketo.com/
Serious Decisions, https://www.siriusdecisions.com/
 

S2 - E1 - Micah Petrea

Making it Work with Micah Petrea

We kick off Season 2 of The Legal Slant with solo legal marketer, sound engineer, and musician Micah Petrea. Listen to Micah as he shares the tips and tricks that every marketer needs to know to be productive, stay on budget, and positively impact revenue generation. Get your pen and paper ready!

Micah Petrea’s suggestions for small firm marketing resources include: