Season 2 Episodes
Season 2 – Episode Notes
S2 – E16 – Clayton Dodds
Exploring Marketing Technology with Clayton Dodds
Jessica and Vanessa caught up with Clayton Dodds to dive into the ever-changing world of marketing technology. In this episode, Clayton provides insightful and practical tips that anyone, regardless of firm size, can benefit from, and he gives us a glimpse into what the future may bring. We also learn more about Clayton’s passion for music and his college alma mater.
S2 – E15 – Rachel Shields Williams
Knowledge is Power with Rachel Shields Williams
Jessica and Vanessa talk to Rachel, a Director of Knowledge Management Technology, about the data that legal marketers collect and how to leverage that information to capitalize on business development opportunities and improve service to clients. In this episode, we take a deep dive into the weeds and talk about how to best organize and act on the various pieces of data coming at marketing and BD departments. Rachel also gets real with us about her mental health journey and provides profound advice on how to take better care of ourselves.
S2 – E14 – Andy Laver
The Making of a Marketer with Andy Laver
In this episode Vanessa and Jessica chat with Andy Laver, Business Development and Marketing Executive at Buchanan Ingersoll & Rooney, Member of the LMA International Board of Directors, and co-host of Legal Marketing Coffee Talk. Andy talks about how he got into legal marketing, working on LMCT, and his newfound passion for running!
S2 – E13 – Adam Severson
The Art of Leadership with Adam Severson
Jessica and Vanessa check in with Adam Severson, CMO of Baker Donelson, on leading teams, budgeting and the business of law. We love his “work hard/play hard” attitude and zeal for life. We also learn about Adam’s love for wine and how “Napa” rescued him.
S2 – E12 – Cecilia Linton
Making Lemonade Out of Lemons with Cecilia Linton
In this episode, Cecilia Linton talks to Jessica and Vanessa about her journey into business development coaching and consulting after being laid off right as the pandemic began. Cecilia opens up about taking a first chair position for the wrong reasons and how she realigned her priorities while evaluating her next move. She also shares her exciting roles working with both Society 54 and Diversity Lab.
Cecilia highly recommends listening to Marketplace hosted by NPR.
S2 – E11 – Jenna Schiappacasse
Striving for Excellence with Jenna Schiappacasse
In this episode, Jenna reminds us that what you got you here, won’t get you there. Learn how she honed her leadership style over time and landed her ideal next role after being at the same firm for more than 14 years. We also learn more about the LSSO organization’s mission.
Check out these resources and recommendation made by Jenna Schiappacasse:
- Women at Work podcast put out by Harvard Business Review
- WorkLife with Adam Grant: A TED original podcast
- Follow Adam Grant on LinkedIn
- Harvard Business Review
- Fast Company
S2 – E10 – Kelly MacKinnon
Catching Up with Kelly MacKinnon
LMA 2021 President Kelly MacKinnon sits down with Vanessa and Jessica in this fun-filled episode to talk sports, leadership and all things LMA Annual Conference.
Join Kelly for Rise, Refocus, Reconnect at the LMA Annual Conference on October 22 – 24, 2021 at The Diplomat in Hollywood, Florida.
To register, visit https://lma21.legalmarketing.
S2 – E9 – Jessica Aries
Thriving Through Change with Jessica Aries
This episode is loaded, L-O-A-D-E-D, with tactical advice from entrepreneur and digital marketing expert Jessica Aries. A curious learner, Jessica shares how she leverages personal branding, embraces social media, promotes learning and living with technology, champions diversity, equity and inclusion and staunchly advocates for herself.
Check out these resources and thought leadership recommendations made by Jessica:
- Word Slut by Amanda Montell
- Business Made Simple by Donald Miller
- StoryBrand by Donald Miller
- Social Media Marketing Talk Show
- Podcasts: Perpetual Traffic, Business Made Simple, The Digital Marketer, Bossed Up
S2 – E8 – Vanessa Petrea & LMASW Virtual Conference
A Look Back: Creating the LMASW Virtual Conference
Listen as Jessica interviews Vanessa about the planning and execution of the LMA Southwest Region’s first completely virtual conference. Vanessa discusses the challenges and triumphs of planning a completely virtual conference and drops a few tips and tricks too. Don’t forget to check out the conference playlist too.
S2 – E7 – Amber Vincent
Generational Leadership: We’re More Alike Than We Think with Amber Vincent
Legal marketer and President of Alyn-Weiss and Associates Amber Vincent shares her experiences working with multigenerational leaders and sheds light on how we’re more alike than you might think.
S2 – E6 – Annie Scranton
I Wanna be on TV with Annie Scranton
Powerhouse publicist and PR expert Annie Scranton gives us tips for landing TV interviews and leveraging media opportunities. She also shares insider stories from her days as a TV producer.
Check out these resources and recommendations made by Annie Scranton:
- Fast Company Magazine
- Inc. Magazine
- All Things Brené Brown
- Lean In by Sheryl Sandberg
S2 - E5 - Gina Rubel
One Year into COVID with Gina Rubel
Entrepreneur, PR extraordinaire and fellow podcaster, Gina Rubel, shares her vision for the future, including opportunities and new realities. She also provides practical advice for launching a podcast.
Check out these resources and recommendations made by Gina Rubel:
- Follow Nancy Myrland on LinkedIn
- Women at Work podcast hosted by Harvard Business Review
- Bella Figura: How to Live, Love, and Eat the Italian Way by Kamin Mohammadi
- The Marie Forleo podcast
- On the Brink podcast
- Unlocking Us podcast by Brené Brown
S2 - E4 - Elizabeth Brick
Standing Out in a Satellite Office with Elizabeth Brick
In-house legal marketer and self-professed data geek Elizabeth Brick shares insightful truths about making your mark working out of a satellite office, and she gives three solid tips for setting yourself up for career success.
Check out these recommendations made by Elizabeth Brick:
- @theindustrialcottage on Instagram
- Smart Collaborations by Heidi Gardner
- The House on First Street by Julia Reed
S2 - E3 - David Ackert
Coaching Through the Conundrum with David Ackert
What does psychology, ballet and BD have in common? A lot more than you might think. In this episode, Vanessa and Jessica talk with business development coach and techprenuer David Ackert of Ackert Inc. about coaching lawyers through business development strategies and how legal marketers can help prepare their attorneys for success.
David’s recommended thought leadership resources:
- Dr. Larry Richard (www.lawyerbrain.com)
- Harvard Business Review (www.hbr.org)
- Law.com (www.law.com)
Connect with David on LinkedIn at https://www.linkedin.com/in/
S2 - E2 - Liz Tran
Life After Legal with Liz Tran
In this episode, Vanessa and Jessica talk with Liz Tran about her time as a legal marketer and life after legal, working in marketing roles for accounting and technology companies. We also get into her life as a reality TV star!
American Marketing Association, https://www.ama.org/
Serious Decisions, https://www.siriusdecisions.com/
S2 - E1 - Micah Petrea
Making it Work with Micah Petrea
We kick off Season 2 of The Legal Slant with solo legal marketer, sound engineer, and musician Micah Petrea. Listen to Micah as he shares the tips and tricks that every marketer needs to know to be productive, stay on budget, and positively impact revenue generation. Get your pen and paper ready!
Micah Petrea’s suggestions for small firm marketing resources include:
- The Noun Project for inexpensive icons: https://thenounproject.com/
- Piktochart for turning data-heavy content into reports, infographics, social media graphics, etc.: https://piktochart.com/
- Klipfolio for turning Excel data into awesome graphics: https://www.klipfolio.com/
- Storybrand for creating your firm’s story and learning how to promote/sell more effectively: https://storybrand.com/
- Clio for cloud based solution to manage time, billing, client journey mapping, workflow and lead tracking: https://www.clio.com/